Industry — Dietary Supplements and Health

Health claims solid and defensible

Dietary supplements, OTC products, Class I medical devices: wellness claims are increasingly scrutinized. SYRES transforms your consumers' experiences into performance evidence to support your growth and build customer loyalty.

SYRES Dietary Supplements and Health

Challenges in the sector

In the dietary supplements and health market, a product's success hinges on striking a balance between effective formulation and an exceptional user experience. SYRES supports your R&D teams in optimizing your formulations and sensory profiles, ensuring maximum adherence and lasting satisfaction.

At the same time, we provide your marketing with concrete and differentiating sales arguments. Our independent studies validate the perceived benefits of your products, thus facilitating their ranking.

What SYRES brings

01

Proven wellness claims

Wellness claims about dietary supplements and OTC products must be supported by solid consumer data — not generalities, figures on your target population.

02

Dedicated panels

Targeted recruitment based on occasional or recurring symptoms (digestive problems, sleep disorders, muscle pain, colds and insect bites)

03

Expert support

Advanced statistical analysis and detailed reports for immediate use of your results by your R&D and marketing teams.

Claims validated

Health claims who convince

SYRES has assisted numerous health brands in building their consumer evidence dossiers.

Results felt in just 2 weeks — 78% of users

Improved digestive comfort after 4 weeks of use

Improved sleep quality perceived by 8 out of 10 users

Digestive tolerance confirmed — 0 adverse effects reported

Taste appreciated by 85% of panelists

Ease of use rated 4,3/5 by users

Improved perceived vitality from day 14 onwards

Preferred over the competitor's reference — blind comparative test

SYRES Health Tests

Go further with the proof

Each challenge has its own method

Consumer Tests

Consumer Tests

Evaluations under real-world conditions: effectiveness, tolerance, pleasantness.

Sensory Analysis

Sensory Analysis

Sensory Analysis

Sensory profiling, mapping, hedonic testing.

Marketing Studies

Marketing Studies

Marketing Studies

Sectoral market research, competitive analysis, consumer segmentation.

Exploratory Studies

Exploratory Studies

Exploratory Studies

Focus groups, interviews, ethnography and online surveys.

30 years

Sector expertise

Since 1997, SYRES expertise has been at the service of brands.

60K+

Panelists in France

Qualified and connected panel in France.

5M+

Consumers worldwide

Representative international panel.

500+

Brands accompanied

From startup to multinational.

Other sectors

Explore our other sectors

Cosmetics & Beauty

Cosmetics & Beauty

Anti-aging, hydration, radiance, makeup hold and skin tolerance.

Hygiene & Care

Hygiene & Care

Deodorants, body products, intimate hygiene and body care, shaving.

Household products

Household products

Laundry detergents, cleaners, disinfectants and cleaning products.

Mass Consumption

Mass Consumption

Food, drinks, snacks and fresh produce.

Pet Care

Pet Care

Care, hygiene and food for pets.

Capillary

Capillary

Shampoos, conditioners, hair and scalp colorings and treatments.

Dental

Dental

Toothpastes, mouthwashes, whitening and oral hygiene.

Is your sector not listed?

Let's explore together the solutions tailored to your market and products.

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Ready to prove What are the benefits of your products?

Our healthcare experts will work with you to define the protocol best suited to your product, your benefit, and your regulatory constraints.

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