Industry — Pet Care

Proof from the owner and by the animal

Shampoos, treatments, parasite control products, food: the pet care market demands the same levels of rigor as cosmetics or healthcare. SYRES evaluates the effectiveness, tolerability, and satisfaction of owners (and their pets) under real-world usage conditions, with veterinary supervision when necessary.

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Pet Care SYRES

Challenges in the sector

Pet owners are increasingly behaving like informed consumers: Sensitive to their pet's well-being, they compare ingredients and claims, and expect results from their products. proven evidence of effectiveness.

What SYRES brings

01
The owner as judge
In pet care, the evaluation necessarily goes through the owner: it is he who observes, who appreciates, who decides.
02
Targeted proprietary panels
Dogs, cats, rabbits, rodents: we recruit according to the species, breed, age of the animal and the owner's purchasing habits — for results representative of your target.
03
Animal-friendly protocols
Our studies measure what the owner observes: animal behavior, characteristics, competence, tolerance, ease of use, using tailor-made protocols, which may include veterinary supervision.

Claims validated

Pet care claims who convince

SYRES has assisted numerous pet care brands in validating their efficacy and tolerance claims.

Shinier and softer coat in 4 weeks
Superior palatability — complete consumption in 86% of cases
Skin tolerance confirmed — 0 reactions reported in 4 weeks
Ease of application rated 4,6/5 by owners
Improved digestibility perceived by 79% of owners
Tested on sensitive skin — 0 signs of intolerance
Preferred over the usual product by 8 out of 10 owners
Reduction in scratching observed in 2 weeks
SYRES pet care tests

Go further with the proof

Each challenge has its own method

Consumer TestsConsumer Tests

Consumer Tests

Evaluations under real-world conditions: effectiveness, tolerance, pleasantness.

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Sensory AnalysisSensory Analysis

Sensory Analysis

Sensory profiling, mapping, hedonic testing.

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Marketing StudiesMarketing Studies

Marketing Studies

Sectoral market research, competitive analysis, consumer segmentation.

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Exploratory StudiesExploratory Studies

Exploratory Studies

Focus groups, interviews, ethnography and online surveys.

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30 years
Sector expertise
Since 1997, SYRES expertise has been at the service of brands.
60K+
Panelists in France
Qualified and connected panel in France.
5M+
Consumers worldwide
Representative international panel.
500+
Brands accompanied
From startup to multinational.

Other sectors

Explore our other sectors

BeautyCosmetics & Beauty

Cosmetics & Beauty

Anti-aging, hydration, radiance, makeup hold and skin tolerance.

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HygieneHygiene & Care

Hygiene & Care

Deodorants, body products, intimate hygiene and body care, shaving.

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HealthcareDietary Supplements and Health

Dietary Supplements and Health

Dietary supplements, medical devices and OTC products.

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MaintenanceHousehold products

Household products

Laundry detergents, cleaners, disinfectants and cleaning products.

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BGCMass Consumption

Mass Consumption

Food, drinks, snacks and fresh produce.

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CapillaryCapillary

Capillary

Shampoos, conditioners, hair and scalp colorings and treatments.

Explore
DentalDental

Dental

Toothpastes, mouthwashes, whitening and oral hygiene.

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Is your sector not listed?

Let's explore together the solutions tailored to your market and products.

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Ready to test Your pet care products?

Our pet care experts will work with you to define the protocol best suited to your product, your target animal and your claims.

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