Consumer Intelligence · Research Report

Face Care
Consumer Use Test

A quantitative monadic study was conducted with 44 panelists over 14 days of home use. Efficacy, cosmetic qualities, and tolerability were evaluated.

7,1/10
Note globale
44
Panelists
14j
Test duration
68%
They wish to continue
59%
Purchase intent
SY 21033541 · Report 2106 101
Completed · 100% usable

Presentation of the study

ProductFace care — unbranded transparent pump bottle
MethodMonadic test — home use, self-assessment, co-developed questionnaire
LocationN/A
Duration14 days
Frequency2 times a day — morning and evening
Scope of applicationFace and neck — somewhere between your usual serum and your main treatment
QuestionnairesDay 1 (immediately after the first application) · Day 14 (end of the study)
RecruitmentBy telephone, according to inclusion criteria

Strengths & weaknesses

✦ Strengths — Effectiveness

  • From day 1: Hydrated and smoother skin for 8 out of 10 panelists (significant)
  • Day 14: Skin feels smooth and toned (~9 out of 10) · 80%+ find skin nourished, soft and comfortable
  • Bright and radiant skin according to 77,3% at day 14 (significant)

✦ Strengths — Texture

  • From day 1: satin finish for 72,7% (significant)
  • Day 14: Satin finish for 81,8% — significant increase

⚠ Areas for improvement — Efficiency

  • Low skin freshness from day 1: only 36,4% (not significant)
  • Protection against external aggressions at day 14: ~55% (not significant)

⚠ Areas for improvement — Texture & Scent

  • Matte finish, lightness and non-greasy appearance insufficiently validated (43–57% on day 1, not significant)
  • Fragrance: more negative than positive comments (56,8% vs. 38,6%) — 34,1% find it too strong
  • Texture deemed too greasy by 15,9% in open comments

✔ Tolerance — Satisfactory

Five volunteers (11,4%) reported discomfort or intolerance. Only one woman discontinued use for one day. No spontaneous calls were received during the study.

General conclusion : The facial treatment is generally well-received (7,1/10). 68,2% of volunteers would like to continue using it (significant). 59,1% would buy it regardless of price (not significant). The priority areas for improvement are the matte finish, perceived lightness, and fragrance.

Study Director

Chavenay

2106 Report 101SY21033541