Solution — Perception

Understand what your consumers really feel

Sensory testing, preference, concept, packaging, naming… SYRES combines qualitative and quantitative approaches to transform consumer insight into strategic decision — before and after launch.

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Challenges in the sector

The sales data doesn't tell Why A product is either liked or not. Perception studies reveal the underlying drivers of preference: differentiating attributes, barriers to purchase, perceived brand image.

In a market where launches are multiplying, understanding theperceptual space of your category is a direct competitive advantage — for product development, packaging and communication.

What SYRES brings

Understand before launching

Validate a concept, test a name, choose between two formulas or packaging — before investing in production or communication.

Quantify the preference

Measure satisfaction, preference, and purchase intent across representative panels. Statistically sound results for your decision-making committees.

Explore in depth

Focus groups, interviews, sensory tests, perceptual mapping — SYRES masters the entire spectrum to transform insight into strategic decision.

International adaptability

Coordinated studies in 25 countries with cultural adaptation and centralized management. Perception varies across markets — we help you map it.

Approaches

Qualitative, quantitative or both

Each question of perception calls for a specific method. SYRES masters the entire spectrum.

SENSORY

Sensory evaluation

Structured rating of a product's sensory attributes: texture, scent, color, application comfort, immediate effect. Performed during a single application session or after prolonged use.

Sensory profileAttribute gridSession or HUT

PREFERENCE

Preference test

Comparison of two or more formulas in monadic, sequential monadic, or blind testing. Measures overall preference and differentiating attributes. Ideal for validating a reformulation.

Monadic / Sequentialblind testCompetitive comparison

CONCEPT

Test concept & packaging

Evaluation of the appeal, comprehension, and suitability of a product concept, packaging design, or brand name. Measurement of purchase intent and perceived consistency.

Online or in personIntent to buyNaming & Claim Test

QUALITY

Focus groups & interviews

In-depth qualitative exploration to understand consumer perceptions, obstacles, and desires. Focus groups of 6 to 8 participants or individual interviews of 45 to 90 minutes.

Focus groupsIn-depth interviewsInsight category

Output types