Solution — Product Efficiency

Prove that your product keeps its promises

Hydrating performance, anti-aging, hold, radiance… every claim must be measured, documented, and defensible to the DGCCRF (French Directorate General for Competition Policy, Consumer Affairs and Fraud Control) and your distributors. SYRES builds the consumer evidence that legitimizes your claims.

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Challenges in the sector

In Europe, EU Regulation 655/2013 requires that every advertising claim be supported by scientific evidence reliable and verifiable. An undocumented claim exposes the brand to action from the DGCCRF and a loss of credibility on store shelves.

Distributors and retailers are increasingly demanding... independent consumer data before referencing. SYRES efficacy studies are designed to meet both of these requirements simultaneously.

What SYRES brings

Regulatory conformity

Our protocols meet the requirements of EU regulation 655/2013 on cosmetic claims and the expectations of the DGCCRF for all advertising claims.

Qualified and representative panel

Targeted recruitment based on skin type, age, usage habits and category affinity — for results representative of your actual marketing target.

Self-assessment & standardized photos

Validated questionnaires, structured self-assessment and standardized before/after photos — to document perceived changes with the same rigor across the entire cohort.

International coverage

Coordinated studies in 25 countries for valid claims across all your target markets, with centralized management from France.

Protocols

The correct protocol for each claim

From rapid testing to long-term studies, each claim requires a tailored protocol.

CAP

Home test

Panelists use the product in their real-life conditions for 4 to 12 weeks. Ideal for claims of visible results, overall satisfaction, or perceived long-term effectiveness.

4 to 12 weeksDigital trackingStandardized photos

CLT

Test in center

Evaluation under controlled conditions to compare formulas, gather immediate feedback on texture, absorption or comfort, or validate a claim at T0/T30 minutes.

Controlled conditionsT0 to T30 minComparative

COMPARATIVE

Comparative test

Evaluation in sequential monadic or blind test to measure the preference and superiority of a formula versus a competitor or an internal reference.

Monadic / Sequentialblind testvs competitor

FLASH

Flash test 48–72h

Accelerated results for quick decisions: choice between two formulas, validation of an initial feeling or direction of the R&D brief before a long test.

48–72hQuick decisionGo / No-go

Claims validated

The evidence that makes to sell

SYRES has supported the validation of hundreds of efficacy claims. Here are the most frequent ones.

Proven hydration for up to 72 hours

Wrinkles visibly reduced in 4 weeks

97% of women notice smoother skin

Proven long-lasting wear (8h, 16h, 24h)

Visible results after just 2 weeks of use

Improved skin firmness and elasticity

Improved complexion radiance — visibly proven results

Superior to the market leader — blind comparative test

Example of a deliverable

A research report,
concrete and actionable

Discover what a SYRES report looks like: structured data, visualizations by criterion, significance scores and conclusions ready to integrate into your claim files.

Consult the report

SYR-2024-KR-004 · HUT · 14 days · n=44

Efficacy study — Facial care
Korean Market

7,1/10Note globale

68%They would continue

Radiance of the complexion

70%