Quantitative tests
Consumer tests
quantitative
Objectively assess the perception of your product across a large, representative sample. Gain concrete, statistically robust, and immediately actionable data to secure your product launches and strengthen your regulatory documentation.
possible protocols
A suitable study structure to your goals
Single product review
Absolute measurement of a product's performance on a representative panel of the target audience.
Comparative evaluations
Several products, product versus benchmarks, active versus placebo to help you choose between different options.
Types of studies
A suitable protocol for every need
Home testing (HUT)
Testing under real-world conditions at home over several weeks. Measures perceived effectiveness, satisfaction, and the evolution of claims and results in daily use.
On-site testing (CLT)
Standardized evaluation in a controlled center. Simultaneous comparisons of products or formulas under identical conditions for all panelists.
Tests with standardized photos
Tests using photos taken under standardized conditions to objectively and visually measure the evolution or performance of a product.
Fit test
Evaluates the resistance of your products under real-world conditions (controlled or uncontrolled). Allows you to make claims such as "12-hour transfer-proof wear" or "all-day sweat resistance".
Usage tests under medical supervision
Multicentre tests
Packaging tests
Validation of claims
Qualitative tests
Consumer tests
qualitative
Qualitative research allows us to delve into the heart of the consumer experience to understand its underlying mechanisms. By revealing unspoken expectations, our studies guide your product development and secure your marketing strategies well before launch.
Types of study
A suitable format to each question
Focus groups & consumer meetings
A meeting of 6 to 10 consumers, facilitated by a sector expert. It reveals in-depth motivations, obstacles, and collective perceptions.
Individual Interviews (IDI)
In-depth, face-to-face meetings lasting 45 to 90 minutes. Ideal for sensitive topics, complex buying journeys, or expert profiles. Rich and contextualized verbatim transcripts.
Online community
Interactive digital panel spanning several days or weeks. Rich feedback, iterative potential, ideal for remote markets or hard-to-recruit profiles.
Sniff test & olfactory studies
Objective tests by ISIPCA-trained experts and subjective blind tests by your consumers. A complete view of your products' olfactory performance.
Flash test
Fast and cost-effective testing of concepts, packaging, or innovations. Immediate and representative feedback from your core target audience.
Packaging tests
Concept tests
Thematic sessions
Formula validations
The combined approach
The hybrid approach: The synergy of meaning and proof.
Complex strategic challenges demand a multidimensional perspective. We often recommend a two-step protocol: an exploratory qualitative phase to understand current practices, followed by quantitative validation. Deep insights transformed into robust statistical data.
Qualitative phase — Understanding
Focus groups, interviews, thematic sessions. We map perceptions, obstacles, deep motivations — to build the right questions.
Quantitative protocol design
Qualitative insights feed into the quantitative questionnaire: relevant angles, consumer vocabulary, hypotheses to be tested statistically.
Quantitative phase — Prove
Home-Use Test, CLT or durability test on a large sample. Statistically robust and directly usable figures.
Our methodology
A structured process, from start to finish.
We analyze your product issue, your claim objectives and your time constraints to define the optimal framework for the study.
Our experts design a suitable protocol: methodology, panel sizing, inclusion criteria and statistical analysis plan.
Rigorous selection of panelists from our qualified database, according to the demographic, dermatological or behavioral criteria defined by the protocol.
Field deployment, quality supervision, data collection. A dedicated project manager coordinates everything and ensures real-time monitoring.
Statistical processing, interpretation of results, and drafting of the final report. Actionable claims, ready to be used by your teams.
Results
What our studies allow us to say.
Numerical allegations, actionable verbatim, regulatory reports: each study produces deliverables that can be directly acted upon by your R&D, marketing and regulatory teams.
"+32% proven hydration in 4 weeks"
"87% of testers noticed a brighter complexion from day 14 onwards"
"Preferred over the market benchmark by 3 out of 4 consumers"
"Smell is the primary reason for repurchase — and nobody mentions it spontaneously."
"Excellent skin tolerance under dermatological control"
"93% of users would recommend this product to their friends and family."
We work with the SYRES team as if they were part of our own. Ana and Aurélie are attentive to our needs, proactive, and always full of fresh and relevant ideas. The implementation of protocols is clear and reliable. Results are always delivered on time and with complete transparency. They are a solid partner in our development.
Start a project
Tell us what youwant to accomplish.
Whether it's proving an allegation, exploring perceptions, or securing a launch — our experts will get back to you within 48 hours. A single point of contact, from briefing to report.
Response within 24 hours · Free quote · Customized protocol