Our services

Studies designed for each step of your project

Exploring a market, validating a concept, refining a formula or proving the effectiveness of a product: SYRES covers the entire development cycle with protocols adapted to each question.

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SYRES — consumer research services
Quantitative & Qualitative

Consumer Tests

SYRES' core business since 1997. We measure what consumers really experience with your products — effectiveness, enjoyment, tolerance and perception — to transform their feelings into actionable claims.

Effectiveness Tests
Actual effectiveness measured under usage conditions: hydration, anti-aging, cleansing power, makeup hold.
Tolerance Tests
Safety proven under medical supervision.
Perception Tests
Sensory satisfaction, emotions, perceived value for money, repurchase intention: the objective perception.
Qualitative approaches
Focus groups and individual interviews to explore underlying motivations prior to or in addition to a quantitative test.
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Consumer Tests
93% optimal tolerance · J28
Sensory

Sensory Analysis

Objectively assess the sensory experience of your products: texture, smell, taste, visual appearance. Standardized methods (QDA, Napping, hedonic testing) allow you to accurately map and compare your formulas.

Sensory profile (QDA)
Comprehensive description of sensory attributes by a trained expert panel. Sensory spider usable in R&D and steering committees.
Discriminatory tests
Duo & triangular tests to statistically detect if consumers perceive a difference between two formulas (ISO 5495 / 4120).
Flash profile, napping & CATA
Rapid competitive positioning and mapping of consumer preferences on large panels.
Hedonic tests
Measurement of appreciation, preference and purchase intention on a representative naive panel, in a center or at home.
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Sensory Analysis
250+ sensory studies · expert panel
Exploratory

Exploratory Studies

Before testing, you need to understand. Motivations, unconscious barriers, usage rituals, unstated expectations: our exploratory studies map the human terrain on which your product strategy is based.

Thematic workshops
Lively sessions around a specific theme — well-aging, sun, food supplements, teenagers… — to reveal perceptions and expectations before any development.
Specialized panels
Immediate access to rare pre-recruited targets: families, seniors, ethnic panels, consumers of food supplements.
Usage & Attitude Surveys
A statistical portrait of a category based on 60,000+ panelists: behaviors, frequencies, motivations and segmentation.
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Exploratory Studies
30 countries · multicenter studies
Marketing

Marketing Studies

Market, pricing, segmentation, naming, advertising, satisfaction: SYRES covers all marketing studies across all industries. Our differentiating advantage in the market: we are the only ones able to back up our declarative studies with real consumer product testing.

Sector market study
Complete mapping of a category: size, dynamics, players, trends and emerging segments to guide your strategic decisions.
Competition analysis
Benchmark offers, positioning, prices, claims and points of differentiation — to identify your growth levers.
Price test / price sensitivity
Psychological pricing, willingness-to-pay and elasticity using Van Westendorp or Gabor-Granger methods on a representative target.
Purchase Intent Study
Measuring purchase desire, obstacles and the strength of the concept to prioritize launches with high potential.
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Marketing Studies
+68 average NPS · top decile sector

Testimonials

What our customers say

Cosmetic

"We work with the SYRES team as if they were part of our own. Their protocol implementation is clear and reliable. Results are always delivered on time and with complete transparency. They are a solid partner in our development projects."

CODIF Natural Technology
Gabrielle MORO
Marketing & Business Development Director, CODIF Natural Technology
Cosmetic

"We entrusted their team with the sensory evaluation of an innovative cosmetic product, and I was completely satisfied with the report's structure, as well as their approach and evaluation methodologies. Their team stands out for its excellent professionalism, responsiveness, and ability to adapt to the client's needs."

SMEY
Anastasiia SARTAKOVA-KORZHOVA
Head of Medical Department, SMEY
Perfumes

"I would like to emphasize the responsiveness and agility demonstrated by the SYRES team throughout the project. Despite several necessary adjustments related to product delivery, the team adapted effectively and ensured rigorous follow-up, thus contributing to the successful completion of the in-home product test."

Givaudan
Antoine Chabran
CMI Director, Fragrance & Beauty, Givaudan
30 years
Sector expertise
Since 1997, SYRES expertise has been at the service of brands.
60K+
Panelists in France
Qualified and connected panel in France.
5M+
Consumers worldwide
Representative international panel.
500+
Brands accompanied
From startup to multinational.

You do not know where to start ?

Our experts will guide you
free within 24 hours

A brief, a question, a time constraint: contact us and we will propose the appropriate protocol.

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