News
08 / 05 / 2025 - Qualitative studies: to understand beyond words
Qualitative studies: to understand beyond words
Today, we're taking you behind the scenes at Syres, where consumers express themselves freely, and where every word, every emotion, every gesture tells a story. In a world where...
Today, we're taking you behind the scenes at Syres, where consumers express themselves freely, and where every word, every emotion, every gesture tells a story. In a world where...
08 / 05 / 2025 - Bad Reviews: It's a famous cosmetics brand and yet...
Bad Reviews: It's a famous cosmetics brand and yet...
Even the most renowned brands aren't immune to negative reviews. In an ultra-competitive cosmetics market, every detail counts. Consumers, on the other hand, don't compromise...
Even the most renowned brands aren't immune to negative reviews. In an ultra-competitive cosmetics market, every detail counts. Consumers, on the other hand, don't compromise...
08 / 05 / 2025 - Validating product tolerance: a key issue!
Validating product tolerance: a key issue!
In the development process of a cosmetic product, validating its tolerance is an essential step. However, did you know that a well-designed consumer test can be enough to answer this question?
In the development process of a cosmetic product, validating its tolerance is an essential step. However, did you know that a well-designed consumer test can be enough to answer this question?
16 / 04 / 2025 - Nutricosmetics: What Consumers Really Think – Exclusive Results of the Syres Survey
Nutricosmetics: What Consumers Really Think – Exclusive Results of the Syres Survey
The nutricosmetics market has undergone a spectacular evolution over the last fifteen years, as evidenced by the considerable increase in the consumption rate, which has gone from...
The nutricosmetics market has undergone a spectacular evolution over the last fifteen years, as evidenced by the considerable increase in the consumption rate, which has gone from...
SYRES Photo Library: Placing people at the heart of consumer research
The success of your products depends on a deep and authentic understanding of your consumers. To go even further, we've developed an exclusive photo library to enhance your research...
The success of your products depends on a deep and authentic understanding of your consumers. To go even further, we've developed an exclusive photo library to enhance your research...
16 / 04 / 2025 - 5 questions to ask to ensure the quality of the panel.
5 questions to ask to ensure the quality of the panel.
As you know, the quality of a panel determines the reliability of your results. At Syres, we believe that a panel must not only be broad—it must also be relevant, rigorously...
As you know, the quality of a panel determines the reliability of your results. At Syres, we believe that a panel must not only be broad—it must also be relevant, rigorously...
13 / 03 / 2025 - Sunscreen Product Tests: What if you got a head start on summer?
Sunscreen Product Tests: What if you got a head start on summer?
Anticipating the future is key to launching sunscreen products that perfectly meet consumer expectations from the first rays of sunshine. Each year, our teams produce more than...
Anticipating the future is key to launching sunscreen products that perfectly meet consumer expectations from the first rays of sunshine. Each year, our teams produce more than...
Scientific publication in the Journal of Clinical & Investigative Dermatology
When clinical research and consumer experience meet (scientific publication of a study conducted in partnership with Syres). Clinical studies provide solid evidence on...
When clinical research and consumer experience meet (scientific publication of a study conducted in partnership with Syres). Clinical studies provide solid evidence on...
26 / 02 / 2025 - Panel Book 2025
Panel Book 2025
Our expertise is international. Discover our 2025 Panel book.
Our expertise is international. Discover our 2025 Panel book.
25 / 02 / 2025 - Our survey on hair loss: a major issue for consumers
Our survey on hair loss: a major issue for consumers
Our survey on hair loss: a major issue for consumersHair loss is a major issue for consumers. Above all, they are waiting for products...
Our survey on hair loss: a major issue for consumersHair loss is a major issue for consumers. Above all, they are waiting for products...
The Expert Sensory Panel: The Bridge between Consumer Data and Objective Data
Discover our expert sensory panel in 5 minutes flat 🌟. Made up of 15 women aged 30 to 77, trained for more than two years, this panel uses precise methods such as the Profile...
Discover our expert sensory panel in 5 minutes flat 🌟. Made up of 15 women aged 30 to 77, trained for more than two years, this panel uses precise methods such as the Profile...
09 / 07 / 2024 - Spring of studies full of innovations
Spring of studies full of innovations
SYRES will be in the spring of studies with plenty of innovations! Come meet us in Paris on September 26 and 27, 2024 at the Palais des Congrès, Porte Maillot, in Paris!
SYRES will be in the spring of studies with plenty of innovations! Come meet us in Paris on September 26 and 27, 2024 at the Palais des Congrès, Porte Maillot, in Paris!
09 / 07 / 2024 - SYRES participates in in-Cosmetics Korea from July 24 to 26, 2024.
SYRES participates in in-Cosmetics Korea from July 24 to 26, 2024.
SYRES is delighted to participate in in-Cosmetics Korea, the leading cosmetic ingredients event in South Korea. This dynamic event brings together R&D specialists,...
SYRES is delighted to participate in in-Cosmetics Korea, the leading cosmetic ingredients event in South Korea. This dynamic event brings together R&D specialists,...
04 / 07 / 2024 - SYRES 2024 Newsletter - n°1
SYRES 2024 Newsletter - n°1
Initiating a sustainable approach within the company quickly transformed into a real team cohesion project. Initiating a sustainable approach within the company quickly transformed into a real...
Initiating a sustainable approach within the company quickly transformed into a real team cohesion project. Initiating a sustainable approach within the company quickly transformed into a real...
12 / 06 / 2024 - New paid study in Metz
New paid study in Metz
We are looking for women and men over 45 years old who wish to perform hyaluronic acid injections on the face for the purposes of a study with a renowned dermatologist in Metz. This...
We are looking for women and men over 45 years old who wish to perform hyaluronic acid injections on the face for the purposes of a study with a renowned dermatologist in Metz. This...
