23/07/2025 - Sleep, stress and anxiety: what are your consumers really saying?

Disturbed sleep, persistent stress, widespread anxiety... These everyday ailments affect a large part of the population, directly influencing their well-being, their energy and their purchasing behavior.

At SYRES, we interviewed more than 5 panelists to better understand their habits, their difficulties and the solutions they put in place.

What our investigation reveals:

• 81% of respondents report having sleep problems.
• The most affected? 30 45-years : 84% of them say they are concerned.
• On women are more numerous to suffer from nocturnal awakenings (63%) andanxiety (57%).
• On the side of men :
• 50% wake up at night,
• 38% sleep badly,
• 47% experience stress on a daily basis.

And to fight?

• 36% opt for herbal tea (a classic), especially among younger people.
• Forty-year-olds are the kings of melatonin and dietary supplements.
• The elderly? Sleeping pills and pharmacy treatments are their allies.

Stress and anxiety: the other infernal duo

63% of the population feels stressed

• Young people (18-39 years old) take the gold medal: 74% of them are stressed.
• 35% juggle both stress and anxiety.
• Women (65%) are more affected than men (49%).

These figures speak for themselves: stress, anxiety, and sleep disorders have a profound impact on consumers' daily lives. Understanding them better means better meeting their expectations and offering relevant, effective solutions tailored to their needs.

Would you like to explore the insights from this survey in more detail or test your products with our panelists? Contact us!