18/06/2025 - Sensory Congress: when sensoriality shapes consumers' expectations

At the Sensory conference, we had the pleasure of presenting our poster on the impact of sensory characteristics of facial care on consumer preferences in France and Singapore.

And there is indeed two visions care!

While in France, facial treatments are primarily synonymous with comfort and well-being, in Singapore, they are sought after for their lightness and rapid absorption.

Some key figures to remember:

• 99% of French women say that sensoriality influences their purchasing decisions, compared to 91% of Singaporean women.
• 34% of French women believe that sensory aspects strengthen trust in the brand, compared to 29% of Singaporean women.
• In Singapore, a facial treatment is seen as a boost of energy and freshness (36%), while in France, it is more of a moment of relaxation (52%).

These results highlight the importance of adapting the sensory experience to local expectations to maximize consumer engagement.

Many thanks to the organizers (Cosmetic Valley and VALESENS) and to the enriching discussions during the congress!

And for you, what sensory aspects are the most important in a facial treatment?