18/06/2025 - Preference Mapping: Will your product be a bestseller?
There is a tool that can help you determine this: the Preference Mapping.
This statistical analysis method combines the results of a consumer test (preference assessment) with objective sensory data provided by an expert panel. It allows you to visualize and understand how consumers perceive your product compared to those of your competitors.
The strategic advantages of Preference Mapping:
- Understanding why your product is popular (or not) : identify the sensory criteria (taste, texture, smell, design) that influence consumer preferences.
- Optimizing a reformulation : adjust the composition or characteristics of your product to better meet real market expectations.
- Identify preferred features : discover the sensory attributes that generate the most support.
- Refine your marketing pitch : support your messages with tangible and differentiating consumer insights.
How can Preference Mapping optimize your product?
A successful product is one that's been tested, compared, and optimized! Discover a real-life case study:
The course of the study
- Consumer tests : 70 volunteers gave an overall rating to each product.
- Sensory analysis : a panel of 10 experts evaluated 15 creams according to 12 criteria (texture, visual, smell, etc.).
The key role of Preference Mapping
This analysis tool allows you to:
- Visualize the links between preferences and sensory characteristics.
- Identify the areas for repositioning.
- Adjust the wording to better stand out in the market.
Key results
The most popular creams had one thing in common:
- A translucent appearance
- A melting and slippery texture
- A feeling of freshness
- An intense smell
Why use Preference Mapping?
- Enhancing User Experience
- Make decisions based on concrete data
- Maximize the sensory and emotional impact of your products
Want to optimize your product? SYRES supports you in your consumer and sensory research. Contact us to find out more!
