Blog & Insights
News and SYRES expertise
Studies, trends and best practices on consumer testing and product evaluation.
SYRES Singapore: Focus on the panel of Asian and Chinese volunteers dedicated to consumer testing
Open since 2005, the Syres site in Singapore currently has an experienced panel of more than 5 volunteers with varying skin and age profiles to perform tests on...
Hair tests at the Syres test bar
Emerging brands trust us! We conducted consumer tests in a "flash test" format, with a hairdresser present at the Syres Testing Bar in Paris, specially equipped for...
Mini-panels dedicated to the evaluation of makeup by Syres
Since the beginning of the year, Syres has implemented mini makeup panels. These panels of volunteers dedicated to makeup evaluation allow for quick and specific tests on...
Covid 19 behavior
Consumer testing at home is adapting to current circumstances. SYRES is at your service to evaluate the efficacy, pleasantness, and tolerability of your products. SYRES expertise...
Survey on changes in consumer behavior
Syres has set up appropriate communication with its panelists since the start of the health crisis. A platform allows them to understand their behavior change related to ...
Syres Birthday
On April 1st, 2021, SYRES celebrates its 23rd anniversary! We are very proud and happy to share this with you. On this special day, we would first like to thank our...
Database - Brands
For many years, we have developed a database containing the brands of products used by our panelists. And since 2017, we also register product names ...
Syres News
Health measures and reopening of our testing centers: We continue to implement all precautionary measures in our centers following the easing of lockdown restrictions. Home consumer testing...
Covid-19 measures and business continuity
Dear customers, For the past month and a half, Syres has implemented all necessary precautionary measures in its centers following the spread of Covid-19. Fortunately, we have not had any...
By Syres test bar
2020 will be an innovative year, as Syres opens its first Cosmetic Testing Bar in Paris! It responds to evolving consumer behavior as well as your desire for innovation in testing methods...
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