Blog & Insights
News and SYRES expertise
Studies, trends and best practices on consumer testing and product evaluation.
Testing without testing: the new challenge for pet care brands
Banning cosmetic testing on animals is an undeniable ethical step forward. But… how can we prove the effectiveness of a product designed for animals themselves without ever testing them?
Sensitive skin: what our study of 20,000 French people reveals
💧 Nearly one in two consumers report having sensitive skin — according to our 10-year study. Tightness, redness, discomfort… “Sensitive skin” has become a major topic in…
SYRES, data agility at the service of the most daring brands
At SYRES, we know that innovation can't wait. More and more brands are coming to us with specific, technical, sometimes personal—and, above all, urgent—issues.
SYRES is CIR and CII accredited: what this means for you
Good news for our current and future partners: SYRES is officially accredited for the Research Tax Credit (CIR) and the Innovation Tax Credit (CII) until 2027. But in practical terms,...
Sleep, stress and anxiety: what are your consumers really saying?
Disturbed sleep, persistent stress, widespread anxiety... These everyday ailments affect a large part of the population, directly influencing their well-being, their energy and their...
Sensitive skin: 3 facts you (perhaps) didn't know
Sensitive skin receives a lot of attention… but also some misconceptions. Here are three facts from our panel that might change your perspective. Skin…
SYRES certified ISO 27001!
We are proud to announce that SYRES is now ISO 27001 certified, becoming one of the leaders in our sector to obtain this benchmark certification in security...
Preference Mapping: Will Your Product Be a Bestseller?
One tool can help you determine this: Preference Mapping. This statistical analysis method combines the results of a consumer test (preference assessment) with data...
Sensory Congress: when sensoriality shapes consumer expectations
At the Sensory conference, we had the pleasure of presenting our poster on the impact of sensory characteristics of facial care products on consumer preferences in France and abroad.
Qualitative studies: to understand beyond words
Today, we're taking you behind the scenes at Syres, where consumers express themselves freely, and where every word, every emotion, every gesture tells a story. In a world where...
Sunscreen Product Tests: What if you got a head start on summer?
Anticipation is key to launching sun care products perfectly aligned with consumer expectations from the very first rays of sunshine. Every year, our teams achieve more than...
Scientific publication in the Journal of Clinical & Investigative Dermatology
When clinical research and consumer experience meet (scientific publication of a study conducted in partnership with Syres). Clinical studies provide solid evidence on...
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