Blog & Insights
News and SYRES expertise
Studies, trends and best practices on consumer testing and product evaluation.
CosmoPet Congress 2026: Discover how SYRES is reinventing pet product evaluation
Conference: As part of the CosmoPet Congress 2026, SYRES will present its innovative approach combining scientific rigor and absolute respect for animal welfare to evaluate the care and nutrition of companion animals in a completely ethical manner.
60,000 panelists in France, millions worldwide: what our Panel Book 2026 reveals
France, Singapore, and millions of panelists worldwide: our Panel Book 2026 reveals the true diversity behind every SYRES study.
Behind the evaluation of your products: What the EcoVadis Gold medal really changes for you
Discover how SYRES puts its CSR commitments into practice on a daily basis to guarantee your consumer studies an ultra-secure, eco-responsible and deeply human framework.
Creative hair removal, slimming chocolate and Zumba: Behind the scenes of the most unusual product tests at SYRES!
Discover how, for almost 30 years, SYRES has been using the curiosity of its panel and the rigor of its real-life usage tests to create the most surprising cosmetic and wellness innovations.
Are your cosmetic claims based on hot air? (The mistake 90% of brands make)
Why SYRES's digital timestamping is essential to scientifically prove the validity of cosmetic product wear claims (e.g., 12 hours).
"Satiety" food supplements: Does your promise hold up to the reality of the 17:36 pm biscuit drawer?
Why assessing satiety requires combining physical measurements with a detailed analysis of consumers' daily behavior and feelings.
Do not click on our new website (unless you want to discover what your statistics are really hiding).
SYRES unveils its new website, designed to show the methodological rigor and human reality hidden behind the percentages of a test.
The invisible secret behind every hygiene product sale
Hygiene products are not only differentiated by their effectiveness, but also by their ability to address deep emotional needs such as self-confidence and social ease.
Stress is now part of everyday life for many… but to what extent?
SYRES conducted a large-scale survey of 2,645 consumers to better understand how stress manifests itself, what it causes, and how each person tries to manage it. The results speak for themselves...
Animal products: a new testing ground… which doesn’t lack flair
Pet care, hygiene, food supplements... The pet products market is experiencing sustained growth, as evidenced by the launch of dedicated events such as CosmoPet...
Nutricosmetics: What consumers really think, Exclusive results of the SYRES survey
The nutricosmetics market has undergone a spectacular evolution over the last fifteen years, as evidenced by the considerable increase in the consumption rate, which has gone from...
Bad Reviews: It's a renowned cosmetics brand, and yet
Even the most renowned brands aren't immune to negative reviews. In an ultra-competitive cosmetics market, every detail counts. Consumers, on the other hand, don't compromise...
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