The hair care experience is often a game of deception. A shampoo can seem divine in the shower (a creamy lather, an enchanting fragrance...) only to become a real nightmare as soon as the comb enters the picture.
Why this discrepancy? Because evaluating a product can't stop at the rinsing stage. It's in that gray area, between the sink and the mirror, that the real test takes place. efficiency of a formula.
Expertise in gesture: when science meets the living room
At SYRES, we decided to explore this invisible link between washing and styling with absolute rigor. To do this, we didn't simply test a product; we implemented an in-depth sensory analysis conducted by expert hairdressers.
In our in-house hair salon, designed specifically for our protocols, each product is screened according to 10 precise technical descriptors.
A 360° reading of the hair fiber
Our experts don't just apply a product. They dissect it through touch and observation:
- The feel of the material: from the initial texture to the smooth feel under the fingers.
- The precision of the movement: a controlled application for constant test conditions.
- The immediate analysis: real-time observation of the effects of the product on the fiber, from detangling to final hold.
Making the invisible measurable
What begins at the shampoo station is confirmed (or undone) during styling. This is where the evaluation takes on a new dimension. By combining sensory perception with the actual impact on the hair, we enable brands to understand precisely how their product performs in "real life".
Having your formulas evaluated — and validated — by professionals in the field is much more than a simple R&D step:
- It's a quest for legitimacy.
- It's about transforming a vague feeling into undeniable proof of effectiveness.
Did you know?
To guarantee complete neutrality and scientific precision, we have set up a fully equipped hairdressing studio within our premises. A controlled environment where every detail matters.
