We carried out consumer tests in Flash test mode in the presence of a hairdresser at the Syres test bar in Paris, specially equipped for testing hair products with hair salon tubs and seats.
The hairdresser performed the treatment (s) on the volunteers recruited according to a protocol defined with the brand of hair products.
During the application of the treatment, drying and combing, the hairdresser was able to appreciate the effectiveness of the products.
The panelists included in the study shared their experiences at different stages of the tested organic shampoo.
Another group followed the same study protocol with an organic shampoo and conditioner routine.
The panelists were delighted with how this consumer test was going, to be looked after by a professional and to test new products.
With their hair wet, they were able to feel and assess the softness and detangling of their hair, with the shampoo alone or as part of a routine.
They then dried their hair and combed their hair alone, as usual, in the presence of the hairdresser.
The Syres team collected a lot of information on the spot, spontaneous comments from the hairdresser but also from the panelists throughout the different stages of the treatment.
Ultimately, the self-assessment questionnaire completed by each volunteer proved to be a very interesting summary of their feelings.
In conclusion, these consumer tests within the "test bar" in Paris allow us to: The results are there in a few figures: We are at your disposal if you wish to carry out hair tests on site, with tailor-made protocols!
