When clinical studies and consumer experience meet (scientific publication of a study carried out in partnership with Syres). Clinical studies provide solid evidence on the effectiveness of an active ingredient, but to fully understand its impact, it is also necessary to understand the user experience.
How does the product fit into a routine?
What effects were observed over the weeks?
Do they corroborate the clinical data?
This is where consumer testing comes in.
Our team is proud to have contributed to a scientific publication in the Journal of Clinical & Investigative Dermatology, demonstrating the effectiveness of USPlus® DERM ( (@valensa International)), a lipidosterolic extract of saw palmetto against hair loss.
Key results: Consumer testing enriched this study by providing a field perspective, essential for linking clinical data and real-life experience.
Because beyond the numbers, it is also the user experience that validates a product.
