One tool can help you determine this: Preference Mapping.
This statistical analysis method combines the results of a consumer test (preference assessment) with objective sensory data provided by an expert panel.
It allows you to visualize and understand how consumers perceive your product compared to those of your competitors.
The strategic advantages of Preference Mapping: How can Preference Mapping optimize your product?
A product that's a hit is a product that's been tested, compared, and optimized!
Discover a concrete case: The course of the study The key role of Preference Mapping This analysis tool allows us to: Key results The most appreciated creams had one thing in common: Why use Preference Mapping?
SYRES supports you in your consumer and sensory research. Contact us to find out more!
