In nearly three decades of existence, we've seen a huge number of products come and go. A truly vast number. At SYRES, our daily work revolves around evaluating anti-wrinkle creams, shampoos, dietary supplements, and mascaras. These are all beauty and wellness staples that we rigorously test thanks to our invaluable panelists.
But sometimes, innovation takes unexpected paths… and leaves lasting memories for our teams!
When innovation disrupts routine Do you think that consumer testing is limited to applying a cream morning and night? Think again! Among the thousands of projects we have supported, some have marked our history with their originality or their audacity.
Our list of the most memorable projects includes:
The art of precision: From bikini waxing templates in geometric or creative shapes (from hearts to subway tickets!).
Audacity: Ultra-innovative condoms designed to meet very specific usage expectations.
The tempting (and contradictory) promises: Chocolates formulated to support a weight loss approach.
Nighttime well-being: Drinks specially designed to promote sleep.
Real-life crash testing: an alternative to laboratories Our secret to evaluating the effectiveness of these products? It's not a battery of machines or clinical examinations in white coats. At SYRES, we believe in the power of real life.
Take the example of these deodorants that we had evaluated... right after an intensive Zumba class! That's our philosophy: it is precisely in the most demanding, most real and sometimes most sporting conditions that we obtain the most authentic and interesting answers about the performance of a product.
A boundless curiosity (and a panel ready for anything!) The good news in all of this? Neither our team nor our panelists lack curiosity. It is this open-mindedness, combined with our rigorous sensory evaluation methodology, that allows us today to support extremely varied projects — whether they are highly technical, profoundly innovative… or frankly unexpected.
So, when a project leader or a brand asks us, with a bit of hesitation: "Have you ever tried this type of product?"
The answer is very often: "Yes, absolutely!"
And if your innovation is so disruptive that we've never encountered it before, don't panic. Our community of volunteers is always ready to take the plunge and evaluate it in real-world conditions. At SYRES, we're definitely #NotAfraid.
And you, what's the boldest product promise you'd like our consumers to evaluate? Contact our teams to design your customized protocol!
