Blog & Insights
News and SYRES expertise
Studies, trends and best practices on consumer testing and product evaluation.
Can children's attention spans be measured in real life? What a 28-day study in Singapore revealed
In Singapore, SYRES followed 41 children for 28 days for Activ'Inside. The study observed an improvement in their cognitive scores, with a 17,1% increase in the overall score at day 28.
Stress-free testing: why animal welfare makes pet care studies more reliable
At the CosmoPet International Congress, Ana De Lemos, CEO of SYRES, demonstrated that a protocol that respects animal welfare also produces more reliable data. This conviction is changing the way pet care studies are designed.
Pets in Singapore: New expectations of owners
Purchases, expenses, expectations and home testing: discover what pet owners in our panel expect from pet care in Singapore.
Dietary supplements in Singapore: why consumers start… and why they stop
In Singapore, 71% of respondents take supplements. Discover their uses, their motivations, and the main reasons for discontinuing them.
Heatwaves and beauty routines: what nearly 1,500 panelists tell us
Perspiration, shine, sleep, freshness and new formats: a SYRES survey highlights how the heatwave is transforming habits and giving rise to new avenues for innovation.
CosmoPet Congress 2026: Discover how SYRES is reinventing pet product evaluation
Conference: As part of the CosmoPet Congress 2026, SYRES will present its innovative approach combining scientific rigor and absolute respect for animal welfare to evaluate the care and nutrition of companion animals in a completely ethical manner.
60,000 panelists in France, millions worldwide: what our Panel Book 2026 reveals
France, Singapore, and millions of panelists worldwide: our Panel Book 2026 reveals the true diversity behind every SYRES study.
Creative hair removal, slimming chocolate and Zumba: Behind the scenes of the most unusual product tests at SYRES!
Discover how, for almost 30 years, SYRES has been using the curiosity of its panel and the rigor of its real-life usage tests to create the most surprising cosmetic and wellness innovations.
Behind the evaluation of your products: What the EcoVadis Gold medal really changes for you
Discover how SYRES puts its CSR commitments into practice on a daily basis to guarantee your consumer studies an ultra-secure, eco-responsible and deeply human framework.
"Satiety" food supplements: Does your promise hold up to the reality of the 17:36 pm biscuit drawer?
Why assessing satiety requires combining physical measurements with a detailed analysis of consumers' daily behavior and feelings.
Are your cosmetic claims based on hot air? (The mistake 90% of brands make)
Why SYRES's digital timestamping is essential to scientifically prove the validity of cosmetic product wear claims (e.g., 12 hours).
Do not click on our new website (unless you want to discover what your statistics are really hiding).
SYRES unveils its new website, designed to show the methodological rigor and human reality hidden behind the percentages of a test.
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