Blog & Insights
News and SYRES expertise
Studies, trends and best practices on consumer testing and product evaluation.
"Satiety" food supplements: Does your promise hold up to the reality of the 17:36 pm biscuit drawer?
Why assessing satiety requires combining physical measurements with a detailed analysis of consumers' daily behavior and feelings.
Are your cosmetic claims based on hot air? (The mistake 90% of brands make)
Why SYRES's digital timestamping is essential to scientifically prove the validity of cosmetic product wear claims (e.g., 12 hours).
Do not click on our new website (unless you want to discover what your statistics are really hiding).
SYRES unveils its new website, designed to show the methodological rigor and human reality hidden behind the percentages of a test.
The invisible secret behind every hygiene product sale
Hygiene products are not only differentiated by their effectiveness, but also by their ability to address deep emotional needs such as self-confidence and social ease.
Stress is now part of everyday life for many… but to what extent?
SYRES conducted a large-scale survey of 2,645 consumers to better understand how stress manifests itself, what it causes, and how each person tries to manage it. The results speak for themselves...
Animal products: a new testing ground… which doesn’t lack flair
Pet care, hygiene, food supplements... The pet products market is experiencing sustained growth, as evidenced by the launch of dedicated events such as CosmoPet...
Nutricosmetics: What consumers really think, Exclusive results of the SYRES survey
The nutricosmetics market has undergone a spectacular evolution over the last fifteen years, as evidenced by the considerable increase in the consumption rate, which has gone from...
Bad Reviews: It's a renowned cosmetics brand, and yet
Even the most renowned brands aren't immune to negative reviews. In an ultra-competitive cosmetics market, every detail counts. Consumers, on the other hand, don't compromise...
Is your shampoo lying to your customers? What happens after rinsing will surprise you!
A pleasant shampoo in the shower can be disappointing when it comes to styling. In its own expert salon, SYRES conducts in-depth sensory analyses thanks to the expertise of professional hairdressers.
The Art of the Sniff Test: Why Scientific Rigor Is the Key to a Reliable Result
The act seems simple enough: to breathe in a scent, discover a fragrance, evaluate an odor. Yet, in the world of sensory analysis, having someone smell a product is far from a trivial exercise.
SYRES will be at the CosmoPet International Congress 2026: innovation in the service of animal welfare
SYRES announces its participation in the CosmoPet International Congress 2026 in Saint-Raphaël to present its scientific expertise in efficacy and sensory analysis dedicated to the rapidly expanding Pet Care market.
Injections panel
We've noticed that our panelists are very keen to combat the signs of aging; over 1000 panelists expressed interest in participating in our injection panel! From the age of 26, women...
Take action