Blog & Insights
News and SYRES expertise
Studies, trends and best practices on consumer testing and product evaluation.
The invisible secret behind every hygiene product sale
Hygiene products are not only differentiated by their effectiveness, but also by their ability to address deep emotional needs such as self-confidence and social ease.
Stress is now part of everyday life for many… but to what extent?
SYRES conducted a large-scale survey of 2,645 consumers to better understand how stress manifests itself, what it causes, and how each person tries to manage it. The results speak for themselves...
Animal products: a new testing ground… which doesn’t lack flair
Pet care, hygiene, food supplements... The pet products market is experiencing sustained growth, as evidenced by the launch of dedicated events such as CosmoPet...
Nutricosmetics: What consumers really think, Exclusive results of the SYRES survey
The nutricosmetics market has undergone a spectacular evolution over the last fifteen years, as evidenced by the considerable increase in the consumption rate, which has gone from...
Bad Reviews: It's a renowned cosmetics brand, and yet
Even the most renowned brands aren't immune to negative reviews. In an ultra-competitive cosmetics market, every detail counts. Consumers, on the other hand, don't compromise...
Is your shampoo lying to your customers? What happens after rinsing will surprise you!
A pleasant shampoo in the shower can be disappointing when it comes to styling. In its own expert salon, SYRES conducts in-depth sensory analyses thanks to the expertise of professional hairdressers.
The Art of the Sniff Test: Why Scientific Rigor Is the Key to a Reliable Result
The act seems simple enough: to breathe in a scent, discover a fragrance, evaluate an odor. Yet, in the world of sensory analysis, having someone smell a product is far from a trivial exercise.
SYRES will be at the CosmoPet International Congress 2026: innovation in the service of animal welfare
SYRES announces its participation in the CosmoPet International Congress 2026 in Saint-Raphaël to present its scientific expertise in efficacy and sensory analysis dedicated to the rapidly expanding Pet Care market.
Injections panel
We've noticed that our panelists are very keen to combat the signs of aging; over 1000 panelists expressed interest in participating in our injection panel! From the age of 26, women...
Linting in cosmetics: a major challenge for user experience
In the secrecy of the laboratories, experts juggle the stability, viscosity, and compatibility of the formulas. Yet, once the product is in the user's hands...
Beyond efficiency: How to transform an asset into a decisive selling point?
An active ingredient can be scientifically excellent. But one question remains: excellent for whom? For R&D, excellence is proven through mechanisms of action, in vitro studies, and...
Commitment beyond the test: SYRES wins the EcoVadis Gold medal
We are proud to share a key milestone in SYRES' history: we have officially been awarded the EcoVadis Gold medal for 2025. In 2024, we were "Silver" certified.
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