Solution — Marketing Studies
Marketing studies, based on real-world product testing
Market, pricing, segmentation, naming, advertising, satisfaction: SYRES covers all marketing research, across all industries. Our differentiating advantage in the market: we are the only ones able to back up our declarative studies with... real consumer product testing.
Our Difference
A traditional marketing agency provides you with data declarative : what consumers say they think, prefer, or buy. SYRES goes further by cross-referencing this data with... real product tests — what consumers actually do in use situations.
This unique ability to link intention and behavior, declared data and usage measurements, constitutes our competitive advantage. Our marketing studies cover all industries: cosmetics, hygiene, health, pet care, consumer goods, household products, hair care, and dental.
What SYRES brings
Types of studies
10 marketing studies, a methodology
From market positioning to satisfaction studies, including price testing or shopper analysis: every marketing decision has its dedicated study.
Sector market study
Analysis of the size, structure and dynamics of a market (volumes, players, prices, distribution channels). Sold as a turnkey solution to brands or investors.
Competition analysis
Mapping and benchmarking of competing offers in a given segment: formulas, claims, packaging, price, communication.
Price test / price sensitivity
Measurement of the acceptable psychological price for a product using the Van Westendorp or Gabor-Granger methods, with a consumer panel.
Consumer segmentation
Identification and characterization of distinct customer segments (profiles, expectations, purchasing behaviors) to refine marketing targeting.
Naming study
Evaluation of product or brand names with consumers: memorability, connotations, suitability with the desired positioning.
Advertising test (copy test)
Measuring the impact, understanding and adherence to an advertising message (visual, video, tagline) before broadcast.
Purchase Intent Study
Quantification of the propensity to buy a product according to different scenarios of price, packaging or distribution channel.
Customer satisfaction barometer
Regular monitoring (quarterly or annually) of consumer satisfaction and loyalty of a brand, with NPS indicators.
Shopper study / shopping journey
Analysis of purchasing behavior in-store or online: selection criteria, role of packaging, influence of promotions.
Export potential study
Evaluation of the acceptability of a product and its positioning on a targeted foreign market, based on our international panel.
Typical deliverables
Data that makes decide
Reports designed to be presented to the executive committee and acted upon immediately by your marketing, sales or R&D teams.
I would like to emphasize the responsiveness and agility demonstrated by the SYRES team throughout the project. Despite several necessary adjustments related to product delivery, the team adapted effectively and ensured rigorous follow-up, thus contributing to the successful completion of the in-home product test.
Other services
Explore our other approaches
Consumer TestsConsumer Tests
Evaluations under real-world conditions: effectiveness, tolerance, satisfaction.
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Sensory AnalysisSensory Analysis
Sensory profiling, mapping, hedonic testing.
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Exploratory StudiesExploratory Studies
Focus groups, interviews, ethnography and online surveys.
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A marketing question?
We have the study.
Market, price, naming, competition, segmentation, shopper, export: our experts define the appropriate protocol with you — and support it with a product test if necessary.