Industry — Consumer Goods

What your consumers really prefer

Taste, texture, enjoyment, naturalness: in food and consumer goods, consumer preference is the only verdict that matters. SYRES measures it rigorously to guide your development and communication decisions.

Large Consumption SYRES

Challenges in the sector

In the food industry, taste remains the primary purchasing criterion. However, it faces competition from emerging attributes: naturalness, origin, environmental impact, and convenient packaging. Brands that understand these trade-offs are taking advantage of better development decisions.

What SYRES brings

01

Taste & emerging trends: the two requirements

In the food industry, taste remains the primary purchasing criterion. However, it faces increasing competition from naturalness, origin, environmental impact, and convenient packaging. SYRES measures consumer preferences for all these attributes.

02

Food panels recruited based on profile

Snack lovers, vegetarian consumers, organic shoppers, families with children: targeted recruitment according to your segments for representative results, obtained through tests conducted in centers or at home

03

Combined sensory and concept testing

Taste, texture, packaging and concept in a single protocol — to reduce the number of studies and accelerate decision-making without sacrificing rigor.

04

International coverage

Taste preferences vary across markets. SYRES coordinates taste tests in 30 countries to validate recipes across all your distribution areas.

Typical results

The preference levers that make the difference

SYRES has assisted hundreds of food brands in validating their taste and preference claims.

Favorite flavor for 7 out of 10 consumers

More melt-in texture — proven vs competitor

Less sweet perceived without altering the taste — 82% agree

Perceived naturalness superior in blind tests

Buyback intention: 74% "probably" or "definitely"

Preferred by families — home trial, 4 weeks

Convenient format rated 4,5/5 by users

Tastes better, even without added sugar — blind comparison

SYRES consumer tests

Go further with the proof

Each challenge has its own method

Consumer Tests

Consumer Tests

Evaluations under real-world conditions: effectiveness, tolerance, pleasantness.

Sensory Analysis

Sensory Analysis

Sensory Analysis

Sensory profiling, mapping, hedonic testing.

Marketing Studies

Marketing Studies

Marketing Studies

Sectoral market research, competitive analysis, consumer segmentation.

Exploratory Studies

Exploratory Studies

Exploratory Studies

Focus groups, interviews, ethnography and online surveys.

30 years

Sector expertise

Since 1997, SYRES expertise has been at the service of brands.

60K+

Panelists in France

Qualified and connected panel in France.

5M+

Consumers worldwide

Representative international panel.

500+

Brands accompanied

From startup to multinational.

Other sectors

Explore our other sectors

Cosmetics & Beauty

Cosmetics & Beauty

Anti-aging, hydration, radiance, makeup hold and skin tolerance.

Hygiene & Care

Hygiene & Care

Deodorants, body products, intimate hygiene and body care, shaving.

Dietary Supplements and Health

Dietary Supplements and Health

Dietary supplements, medical devices and OTC products.

Household products

Household products

Laundry detergents, cleaners, disinfectants and cleaning products.

Pet Care

Pet Care

Care, hygiene and food for pets.

Capillary

Capillary

Shampoos, conditioners, hair and scalp colorings and treatments.

Dental

Dental

Toothpastes, mouthwashes, whitening and oral hygiene.

Is your sector not listed?

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Ready to validate Your winning recipe?

Our food experts will work with you to define the protocol best suited to your category, target audience and launch schedule.

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