Industry — Cosmetics & Beauty

Prove the performance of your cosmetic products

Anti-aging, hydration, radiance, makeup hold, hair care… Your products deserve proof that lives up to their promises. SYRES helps you measure, validate, and showcase every benefit, from perceived effectiveness to user satisfaction and tolerance.

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Challenges in the sector

The cosmetic brands that perform best are those that tell the truth. In a saturated market, consumer evidence is no longer just a compliance tool: it's a lever for differentiation, conversion, and loyalty. Your claims must be convincing both on the shelf and online, for your distributors as well as your end consumers.

What SYRES brings

Personalized support

Tailor-made protocols, designed according to your objectives in compliance with regulations, in geographical areas best suited to your product.

Documented and verified panel

Panelists recruited according to specific criteria: skin type, age, phototype, skincare habits, for results representative of your target audience.

30 years of sector expertise

As a long-standing partner of cosmetic brands, SYRES understands your product constraints, your launch cycles and the requirements of your markets.

Reliable and robust analyses

Reliable statistical analyses, clear presentation materials, immediately usable data for your claims, all in full compliance with current regulations

Claims validated

The evidence that makes to sell

SYRES has supported the validation of hundreds of cosmetic claims. Here are the most frequent ones.

Proven hydration for up to 72 hours

Wrinkles visibly reduced in 4 weeks

Long-lasting makeup hold (8h, 16h, 24h)

Skincare product tested under dermatological control

Suited to : sensitive skin

Improved skin radiance in just 2 weeks

Visibly improved skin firmness and elasticity

97% of women notice smoother skin

Sample Report

Face serum — 28-day consumer test, 106 panelists

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Go further with the proof

Each challenge has its own method

Consumer Tests

Evaluations under real-world conditions: effectiveness, tolerance, pleasantness.

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Sensory Analysis

Sensory profiling, mapping, hedonic testing.

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Marketing Studies

Sectoral market research, competitive analysis, consumer segmentation.

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Exploratory Studies

Focus groups, interviews, ethnography and online surveys.

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30 years

Sector expertise

Since 1997, SYRES expertise has been at the service of brands.

60K+

Panelists in France

Qualified and connected panel in France.

5M+

Consumers worldwide

Representative international panel.

500+

Brands accompanied

From startup to multinational.

Other sectors

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Dietary supplements, medical devices and OTC products.

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Maintenance

Household products

Laundry detergents, cleaners, disinfectants and cleaning products.

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BGC

Mass Consumption

Food, drinks, snacks and fresh produce.

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Pet Care

Care, hygiene and food for pets.

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Capillary

Shampoos, conditioners, hair and scalp colorings and treatments.

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Dental

Toothpastes, mouthwashes, whitening and oral hygiene.

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Is your sector not listed?

Let's explore together the solutions tailored to your market and products.

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Ready to prove How effective are your products?

Our cosmetic experts will work with you to define the protocol that best suits your claims, your schedule and your budget.

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