Industry — Dental

Prove the performance of your dental products

Toothpaste, mouthwash, toothbrush… every oral hygiene claim must be measured, documented, and defensible. SYRES builds the evidence that legitimizes your promises.

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SYRES Dental Tests

Challenges in the sector

The oral hygiene market is governed by strict regulations on the health claimsIn Europe, dental products must prove their perceived benefits with reliable consumer data.

Consumers expect visible and felt results Whiteness, freshness, gum protection. Brands that invest in consumer proof gain customer trust and loyalty.

What SYRES brings

01

Oral health claims

Stain-resistant, long-lasting freshness, cavity protection, plaque reduction, healthy gums: each claim is measured by rigorous and verifiable protocols.

02

Specialized panel

Panelists were recruited based on their dental problems (sensitivity, stains, gingivitis), their daily hygiene and their brushing habits to ensure representative results.

03

Self-assessment & photos

Validated questionnaires, structured self-assessment and standardized before/after photos: our protocols document the changes perceived by the consumer, and can be validated in-center by a dental surgeon.

Claims validated

The evidence that makes to sell

SYRES has supported the validation of numerous oral health claims. Here are the most frequent ones.

Teeth visibly whiter in 2 weeks

Extended freshness for up to 12 hours

Sensation of cleaner teeth felt by 9/10

Protected gums, verified gingival tolerance

Long-lasting cavity protection

Reduced hot/cold sensitivity after 4 weeks of use

94% of users report improved hygiene

Tested under the supervision of a dental surgeon

SYRES Dental Tests

Go further with the proof

Each challenge has its own method

Consumer Tests

Consumer Tests

Evaluations under real-world conditions: effectiveness, tolerance, pleasantness.

Sensory Analysis

Sensory Analysis

Sensory Analysis

Sensory profiling, mapping, hedonic testing.

Marketing Studies

Marketing Studies

Marketing Studies

Sectoral market research, competitive analysis, consumer segmentation.

Exploratory Studies

Exploratory Studies

Exploratory Studies

Focus groups, interviews, ethnography and online surveys.

30 years

Sector expertise

Since 1997, SYRES expertise has been at the service of brands.

60K+

Panelists in France

Qualified and connected panel in France.

5M+

Consumers worldwide

Representative international panel.

500+

Brands accompanied

From startup to multinational.

Other sectors

Explore our other sectors

Cosmetics & Beauty

Cosmetics & Beauty

Anti-aging, hydration, radiance, makeup hold and skin tolerance.

Hygiene & Care

Hygiene & Care

Deodorants, body products, intimate hygiene and body care, shaving.

Dietary Supplements and Health

Dietary Supplements and Health

Dietary supplements, medical devices and OTC products.

Household products

Household products

Laundry detergents, cleaners, disinfectants and cleaning products.

Mass Consumption

Mass Consumption

Food, drinks, snacks and fresh produce.

Pet Care

Pet Care

Care, hygiene and food for pets.

Capillary

Capillary

Shampoos, conditioners, hair and scalp colorings and treatments.

Is your sector not listed?

Let's explore together the solutions tailored to your market and products.

Start a project

Ready to prove How effective are your dental products?

Our experts will work with you to define the protocol best suited to your claims, your timeline and your budget.

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